Search Results - VIRTUAL INFLUENCERS

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  1. 1

    Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram by Zheng Shen

    “…The findings reveal that non-branded virtual influencers are more engaged than branded virtual influencers. …”
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  2. 2

    The Comparison Of Product Placement Effectiveness Between Human Influencers and Virtual Influencers by Cokki, Saraswati Hazain

    Published in Jurnal Manajemen (2025-02-01)
    Subjects: “…human influencer; virtual influencer; attitude toward influencer; attitude toward product placement; attitude toward brand.…”
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    Article


  3. 3

    How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse?... by Maja Gulan, Yuanyue Feng, Gustave Florentin Nkoulou Mvondo, Ben Niu

    Subjects: “…virtual influencer…”
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  4. 4

    Configuration Path Analysis of the Virtual Influencer’s Marketing Effectiveness by Min Tian, Haiqiang Hu, Meimei Chen

    Subjects: “…virtual influencers…”
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  5. 5

    Disclosing the virtual nature of virtual influencers: The effect of disclosure prominence and the role of product digitality by Zeph M.C. van Berlo, Priska L. Breves

    Published in Computers in Human Behavior Reports (2025-08-01)
    Subjects: “…Virtual influencers…”
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  6. 6

    From reality to virtuality: Unveiling Gen Z's purchasing behavior through virtual influencers in the metaverse by Tri-Quan Dang, Tan-Minh Nguyen, Phuc-Thien Tran, Tien-Thao Cong Phan, Thach-Bao Huynh, Luan-Thanh Nguyen

    Published in Digital Business (2025-12-01)
    “…The primary aim of this study is to examine the factors influencing Generation Z's(GenZ) purchase intentions through their interactions with virtual influencers (VIs). …”
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  7. 7

    The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm by Donggyu Kim, Zituo Wang

    Published in Frontiers in Communication (2023-06-01)
    Subjects: “…virtual influencer…”
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  8. 8

    Virtual Influencers in the Context of Artificial Intelligence: An Overview of the Emerging Literature by Eduard C. Gross

    Subjects: “…virtual influencers…”
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  9. 9

    Trust dynamics of virtual influencers: Exploring their influence on fashion purchase decisions by Suchita Jha, Richa Chaudhary, Bharti Shukla

    Published in Innovative Marketing (2025-09-01)
    “…Trust is significantly influenced by both Influencer Credibility (β = 0.541, t = 13.969, p < 0.001) and Virtual Influencer Engagement (β = 0.176, t = 7.451, p < 0.001). …”
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  10. 10

    The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI by Michael Gerlich

    Published in Administrative Sciences (2023-08-01)
    Subjects: “…virtual influencers…”
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  11. 11

    The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness by Eunjin (Anna) Kim, Donggyu Kim, Zihang E, Heather Shoenberger

    Published in Frontiers in Psychology (2023-02-01)
    Subjects: “…human-like virtual influencers…”
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  12. 12

    «Yo también quiero ser virtual»: cuatro influencers no humanas antropomorfas en Instagram by Romina Andrea Barboza

    Published in Recerca: Revista de Pensament i Anàlisi (2025-05-01)
    “…En 2024 el concurso Miss AI, organizado por World AI Creator Awards (WAICA), con un jurado mixto (humanos e influencers no humanos), evaluó «la belleza, tecnología e influencia digital» de las influencers no humanas y premió a tres. …”
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  13. 13

    Impact of Customer Perceptions of Virtual Influencers on Value Co-Creation in Streaming Platforms by Jing-Wen Huang, Shan-Lin Yang, Shao-Lan Chang

    Published in Engineering Proceedings (2025-02-01)
    Subjects: “…virtual influencer…”
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  14. 14

    The Influence Mechanism of Narrative Strategies Used by Virtual Influencers on Consumer Product Preferences by Yuelong Zeng, Gefei Pu, Jingwen Liu, Wenting Feng

    Subjects: “…virtual influencer…”
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  15. 15

    Virtual Influencers as Brand Endorsers: Developing and Validating a Multidimensional Evaluation Scale by Yoon Y. Cho

    Subjects: “…virtual influencer…”
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  16. 16

    The impact of virtual influencer product placement on brand awareness in Indonesia by Cokki, Lydiawati Soelaiman, Miharni Tjokrosaputro

    Published in Innovative Marketing (2025-05-01)
    Subjects: “…virtual influencers…”
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  17. 17

    Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication by Zoe Olbermann, Magdalena Nagl

    Published in Frontiers in Communication (2025-06-01)
    Subjects: “…virtual influencer…”
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  18. 18

    Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions by Melanie Saumer, Ariadne Neureiter, Édua Mária Varga, Veronika Gataric, Chelsea Yupu Liu, Jörg Matthes

    Subjects: “…virtual influencers…”
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  19. 19

    Hiperrealitas virtual influencer Mayaaa.Gram by Ilhamsyah Ilhamsyah, Rahmiati Aulia, Sri Maharani Budi Haswati, Ligar Muthmainnah

    Published in Jurnal Desain (2024-12-01)
    Subjects: “…virtual influencer…”
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  20. 20

    Genetic influences are virtually absent for trust. by Paul A M Van Lange, Anna A E Vinkhuyzen, Danielle Posthuma

    Published in PLoS ONE (2014-01-01)
    “…We show that the genetic influence on generalized trust in other people (trust-in-others: h2 = 5%, ns), and beliefs regarding other people's trust in the self (trust-in-self: h2 = 13%, ns), is virtually absent. …”
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