Search Results - WORD OF MOUTH

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  1. 1

    A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior by Nuria Huete-Alcocer

    Published in Frontiers in Psychology (2017-07-01)
    “…The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. …”
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  2. 2

    Word of mouth and opinion leadership by Žnideršić-Kovač Ružica, Marić Dražen, Grubor Aleksandar, Salai Suzana

    Published in Marketing (Beograd. 1991) (2008-01-01)
    “…Opinion leaders - their identification, creation, their word-of-mouth communication, its emergence and impact are currently the focus of marketing theory and practice.…”
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  3. 3

    Word of mouth communication models by Marić Dražen

    Published in Anali Ekonomskog fakulteta u Subotici (2016-01-01)
    Subjects: “…word of mouth…”
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  4. 4

    ANTECEDENT AND KONSEKUEN WORD OF MOUTH by La Ode Sugianto

    Published in Equilibrium: Jurnal Ekonomi Syariah (2017-02-01)
    Subjects: “…Word of Mouth…”
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  5. 5

    Word-of-Mouth Escalation Levels by Janek Mücksch, Markus Ziemann, Florian U. Siems

    Published in Hermes (2024-03-01)
    Subjects: “…word-of-mouth…”
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  6. 6

    KAJIAN LITERATUR: MANAKAH YANG LEBIH EFEKTIF? TRADITIONAL WORD OF MOUTH ATAU ELECTRONIC WORD OF MOUTH by Putu Adriani Prayustika

    “…Word of Mouth telah diakui sebagai salah satu strategi komunikasi yang paling efektif dalam transisi informasi perusahaan kepada konsumen. …”
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  7. 7

    Demand for online platforms for medical word-of-mouth by Shih Han Lin, Tom M.Y. Lin

    Published in Journal of International Medical Research (2018-05-01)
    “…However, few studies have focused on medical electronic word-of-mouth (eWOM), which has the greatest impact on such choices. …”
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  8. 8

    Sports Event Satisfaction and Word-of-Mouth Intention by Mohamad Dian Revindo, Amalia Adininggar Widyasanti, Nalindro Nusantoro, Chairina Hanum Siregar

    Published in E-Journal of Tourism (2023-09-01)
    “…In this study, we explore one of the possible long-term outcomes of the Jakarta-Palembang 2018 Asian Games in the tourism sector by estimating the factors influencing the intention of its international spectators and participants in spreading positive word-of-mouth (WOM) about Indonesia to their respective relatives, friends, and colleagues after the event. …”
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  9. 9

    Impact of Negative Word of Mouth on Firm Value by Jaihyun Jeon, Byung-Do Kim, Junhee Seok

    Published in Asia Marketing Journal (2020-10-01)
    Subjects: “…word of mouth…”
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  10. 10

    The Impact of Negative Word of Mouth on Customers' Responses by Fariborz Rahimnia, Hanzaleh Zeynvand Lorestani, Ali Yar Ahmadi

    Published in مطالعات مدیریت راهبردی (2014-05-01)
    Subjects: “…negative word of mouth…”
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  11. 11

    FACTORS INLFUENCING THE ADOPTION OF ELECTRONIC WORD OF MOUTH by Mihaela ABĂLĂESEI, Raluca-Mihaela SANDU

    Published in SEA: Practical Application of Science (2015-12-01)
    Subjects: “…electronic word of mouth…”
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  12. 12

    Word-of-mouth communication: a theoretical review by Gheorghe I.-R.

    Published in Marketing i Menedžment Innovacij (2012-03-01)
    Subjects: “…WOM – word of mouth…”
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    Article


  13. 13

    KUALITAS LAYANAN DAN POSITIVE WORD OF MOUTH by Yulius Jatmiko Nuryatno

    Published in Jurnal Dinamika Manajemen (2012-09-01)
    Subjects: “…Positive Word of Mouth…”
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  14. 14

    Word of mouth on the Internet: Cross-cultural analysis by Mitić Sanja

    Published in Marketing (Beograd. 1991) (2020-01-01)
    Subjects: “…electronic word of mouth…”
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  15. 15

    Words of Mouth on Destination Images and Intentions to Revisit

    Published in Marketing i Menedžment Innovacij (2025-04-01)
    “…The role of electronic word-of-mouth (EWOM) in enhancing the image of tourism destinations and influencing tourists’ revisit intentions has been widely examined in the tourism literature. …”
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  16. 16

    The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis by Feng Xu, Wenxia Niu, Shuaishuai Li, Yuli Bai

    Published in SAGE Open (2020-05-01)
    “…In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. …”
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  17. 17

    Dynamic Maintenance Strategy for Word-of-Mouth Marketing by Hong Peng, Kaifan Huang, Lu-Xing Yang, Xiaofan Yang, Yuan Yan Tang

    Published in IEEE Access (2020-01-01)
    “…This paper aims to develop an optimal DM strategy for a word-of-mouth (WOM) marketing campaign. First, we propose an individual-based WOM propagation model in which the effect of the DM strategy is accounted for. …”
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  18. 18

    Customer Protest: Exit, Voice or Negative Word of Mouth by Solvang, B. K.

    Subjects: “…word of mouth…”
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  19. 19

    The effect of service convenience on word - of - mouth and repurchase intention by zohre dehdashti shahrokh, khadijeh aghili

    Subjects: “…words of mouth…”
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  20. 20

    Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook by Bogdan Anastasiei, Ana Raluca Chiosa

    Subjects: “…electronic word of mouth…”
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