Search Results - YOUTUBE CREATORS

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    Digital Labour: Digital Capitalism and the Alienation of YouTube Content Creators by Panji Mulkillah Ahmad, Indi Hikami, Biko Nabih Fikri Zufar, Appridzani Syahfrullah

    Published in Journal of Asian Social Science Research (2021-12-01)
    “… YouTube is a digital platform that allows content creators to stream their videos in exchange for money earned through the YouTube Partner Program mechanism, motivates many people to join YouTube. …”
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    The Drama of Metrics: Status, Spectacle, and Resistance Among YouTube Drama Creators by Angèle Christin, Rebecca Lewis

    Published in Social Media + Society (2021-03-01)
    “…We examine this question through a qualitative study of YouTube “drama” channels. Drama creators cover the conflicts and scandals taking place among top YouTube celebrities. …”
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    Pranks and the Viral Canon: On Top-Creator Content from YouTube to TikTok by Tess McNulty

    Published in Journal of Cultural Analytics (2025-10-01)
    “…In this essay, I address these broad questions from a specific perspective: I consider the digital prank in the context of two datasets of video content by top-ranked English-language creators on TikTok and YouTube, 2020-2023 and 2012-2023, respectively. …”
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    Sociolinguistic Analysis of Gen Alpha’s Slang in YouTube Shorts Comments of Meme Content Creators by Ilham Murti Adhi, Qanitah Masykuroh

    “…This study uses a qualitative method with a case study design that analyzes the comments column of content from five meme creators on YouTube Shorts. The choice of YouTube shorts as a data source is based on the popularity of this platform among Gen Alpha and this platform that encourages fast and dynamic communication. …”
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    Making a Living in the Creator Economy: A Large-Scale Study of Linking on YouTube by Bernhard Rieder, Erik Borra, Òscar Coromina, Ariadna Matamoros-Fernández

    Published in Social Media + Society (2023-06-01)
    “…This article explores monetization and networking strategies within the consolidating creator economy. Through a large-scale study of linking practices on YouTube, we investigate how creators seek to build their online presence across multiple platforms and widen their income streams. …”
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    Algorithmic Anthropomorphizing, Platform Gossip, and Backlashes: Aspirational Content Creators’ Narratives About YouTube’s Algorithm on Reddit by John R. Gallagher, Antonia Pecoraro Hernandez

    Published in Social Media + Society (2025-04-01)
    “…This paper examines how aspirational content creators (ACCs) on the r/NewTubers subreddit forum understand and discuss YouTube’s algorithm. …”
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    Exploring audience engagement with ChatGPT-related content on YouTube: Implications for content creators and AI tool developers by Khalid Hussain, M. Laeeq Khan, Aqdas Malik

    Published in Digital Business (2024-06-01)
    “…Yet, a significant void exists in our understanding of the dynamics of consumer engagement with content creators producing ChatGPT-related content. Therefore, the present study aims to delineate how ChatGPT-related content garners consumer engagement on YouTube. …”
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    Beyond the Screen: How YouTube Influencers Shape Equity Investment Decisions by Lata Kumari Pandey, Ranjit Singh, H. Kent Baker, Habibur Rahman Laskar

    “…This study provides novel insights into how digital content creators can shape equity investment decisions. However, a limitation of our study is that our findings do not show causality, only correlations between YouTube influencers and equity investments.…”
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    Cross-Platform Content Distribution Behavior: A Qualitative Analysis of YouTube Creators’ Video Content on the Chinese Video Streaming Service Bilibili by Hantian Zhang, Katrin Scheibe, Franziska Zimmer

    “…This study investigates the practices of Western YouTube content creators’ cross-posting behavior, i.e., uploading their content on Bilibili—a Chinese video-sharing platform. …”
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    Peripheral Creator Cultures in India, Ireland, and Turkey by Tugce Bidav, Smith Mehta

    Published in Social Media + Society (2024-02-01)
    “…Drawing on Indian, Irish, and Turkish YouTube creators’ perceptions of their work, this article focuses on peripheral creator work cultures to broaden the understanding of creator labor precarity. …”
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