Marketing Optimization for B2B Market Оптимизация маркетинга на рынке В2В
The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for customers m...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2012-11-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2012/11_0/263_266.pdf |