The ‘Be Cancer Alert Campaign’: protocol to evaluate a mass media campaign to raise awareness about breast and colorectal cancer in Malaysia

The ‘Be Cancer Alert Campaign’: protocol to evaluate a mass media campaign to raise awareness about breast and colorectal cancer in Malaysia

Abstract Background Breast and colorectal cancer are the two most common cancers in Malaysia. Low awareness coupled with stigma and erroneous beliefs delay help-seeking behaviours, lead to late presentation and contribute to poor detection rates. Promoting cancer awareness through mass media may be...

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Bibliographic Details
Main Authors: Désirée Schliemann, Michael Donnelly, Maznah Dahlui, Siew Yim Loh, Nor Saleha Binti Tamin Ibrahim, Saunthari Somasundaram, Conan Donnelly, Tin Tin Su
Format: Article
Language:English
Published: BMC 2018-09-01
Series:BMC Cancer
Subjects:
Cancer awareness
Mass media
Early detection
Malaysia
Breast cancer
Colorectal cancer
Online Access:http://link.springer.com/article/10.1186/s12885-018-4769-8

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http://link.springer.com/article/10.1186/s12885-018-4769-8

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