The turning points of revenue management: a brief history of future evolution
Purpose – The primary aim of revenue management (RM) is to sell the right product to the right customer at the right time for the right price. Ever since the deregulation of US airline industry, and the emergence of the internet as a distribution channel, RM has come of age. The purpose of this pape...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2017-04-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-11-2016-0040 |