Pharmaceutical Marketing to Medical Students: The Student Perspective

It has been estimated that pharmaceutical companies spend $1.7 billion every year promoting their products to physicians in Canada. At least $21 billion are spent every year on drug promotion in the United States. Although pharmaceutical marketing campaigns are primarily directed toward practicing p...

Full description

Bibliographic Details
Main Authors: Joseph Barfett, Brent Lanting, Julian Lee, Michael Lee, Victor Ng, Peter Simkhovitch
Format: Article
Language:English
Published: McGill University 2020-12-01
Series:McGill Journal of Medicine
Subjects:
Online Access:https://mjm.mcgill.ca/article/view/376