Brand alliance. Building block for scientific organisations´ marketing strategy
This paper addresses management issues of brand alliances as part of a scientific organisation´s marketing strategy. Though brand alliances have become quite popular with consumer products they seem to be exceptions in the marketing context of academic or scientific organisations. Against this backg...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2016-03-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/brand-alliance-building-block-for-scientific-organisations-marketing-strategy/ |