THE EFFECT OF USEFULNESS, EASE OF USE, AND ENJOYMENT TOWARDS ATTITUDE AND INTENTION TO USE E-READER: STUDY ON JAKARTA STATE UNIVERSITY’S STUDENTS

THE EFFECT OF USEFULNESS, EASE OF USE, AND ENJOYMENT TOWARDS ATTITUDE AND INTENTION TO USE E-READER: STUDY ON JAKARTA STATE UNIVERSITY’S STUDENTS

The purpose of this research is to understand the effect of usefulness, ease of use, and enjoyment towards attitude and intention to use electronic book reader (e-reader). The conceptual model refers to Technology Acceptance Model theory. The research uses single cross-sectional descriptive research...

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Bibliographic Details
Main Author: Rahmi Rahmi
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2016-09-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
perceived usefulness
perceived ease of use
perceived enjoyment
attitude
intention.
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/848/756

Internet

http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/848/756

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