Transformative (h)activism: Breast cancer awareness and the "World of Warcraft" Running of the Gnomes
Players of the massively multiplayer online role-playing game World of Warcraft (WoW) are accustomed to a transformative culture that appropriates off-line events and personas into virtual-world representations inside of the game. Following this culture, players have transformed an off-line event—th...
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| Format: | Article |
| Language: | English |
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Organization for Transformative Works
2017-09-01
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| Series: | Transformative Works and Cultures |
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| Online Access: | https://dx.doi.org/10.3983/twc.2017.0990 |