TV Broadcasting in Turkey. The Turkish Television Audience in the Frame of Uses and Gratification Approach

The aim of this paper is to give detailed information about the television industry of Turkey from the perspective of the audience. The first part of the paper is a conceptual analysis of "Uses and Gratification Approach". The second part is an evaluation from the audience perspective to t...

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Bibliographic Details
Main Author: Mihalis Kuyucu
Format: Article
Language:English
Published: Athens Institute for Education and Research 2015-10-01
Series:Athens Journal of Mass Media and Communications
Subjects:
Online Access:http://www.athensjournals.gr/media/2015-1-4-4-Kuyucu.pdf