Character Pleasantness in Malaysian Animated Cartoon Characters

Current global trends have proved the creative industry to be one of the important sources of economic growth among developed countries. Creativity and its importance for Malaysia have made it imperative for any business organization to use creativity in a range of ways including multimedia content...

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Bibliographic Details
Main Authors: Arshad Mohd Rosli, Yoon Kim Hae, Manaf Ahmad Azaini
Format: Article
Language:English
Published: EDP Sciences 2018-01-01
Series:SHS Web of Conferences
Online Access:https://doi.org/10.1051/shsconf/20185302004