Character Pleasantness in Malaysian Animated Cartoon Characters

Current global trends have proved the creative industry to be one of the important sources of economic growth among developed countries. Creativity and its importance for Malaysia have made it imperative for any business organization to use creativity in a range of ways including multimedia content...

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Main Authors: Arshad Mohd Rosli, Yoon Kim Hae, Manaf Ahmad Azaini
Format: Article
Language:English
Published: EDP Sciences 2018-01-01
Series:SHS Web of Conferences
Online Access:https://doi.org/10.1051/shsconf/20185302004
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spelling doaj-6746442f70e24adea1704b858446cf592021-02-02T05:58:17ZengEDP SciencesSHS Web of Conferences2261-24242018-01-01530200410.1051/shsconf/20185302004shsconf_ichss2018_02004Character Pleasantness in Malaysian Animated Cartoon CharactersArshad Mohd Rosli0Yoon Kim Hae1Manaf Ahmad Azaini2Graduate School of Design, Dongseo UniversityGraduate School of Design, Dongseo UniversityFaculty of Applied and Creative Arts, University Malaysia SarawakCurrent global trends have proved the creative industry to be one of the important sources of economic growth among developed countries. Creativity and its importance for Malaysia have made it imperative for any business organization to use creativity in a range of ways including multimedia content and animation. Malaysian animation viewers are rapidly influenced by digital media entertainment. The rise of such entertainment tends to drive them away from understanding what lies behind it that affect their emotion and thoughts. Therefore, the focus of this paper is to look into the experiences of “pleasantness” in viewer’s emotions that stimulate the perception of pleasure when watching Malaysian animated cartoon characters. A descriptive and One-Way Anova will be implemented in this study to examine the design aesthetics and perception from the animation viewers that affects the psychological experiences in emotions that determines the pleasantness feeling. Overall, the results indicate that perceived pleasantness on Malaysian animated cartoon characters did not differ between age and gender. We believe this finding will benefit the creative content creators and help them to understand more about local animation viewers.https://doi.org/10.1051/shsconf/20185302004
collection DOAJ
language English
format Article
sources DOAJ
author Arshad Mohd Rosli
Yoon Kim Hae
Manaf Ahmad Azaini
spellingShingle Arshad Mohd Rosli
Yoon Kim Hae
Manaf Ahmad Azaini
Character Pleasantness in Malaysian Animated Cartoon Characters
SHS Web of Conferences
author_facet Arshad Mohd Rosli
Yoon Kim Hae
Manaf Ahmad Azaini
author_sort Arshad Mohd Rosli
title Character Pleasantness in Malaysian Animated Cartoon Characters
title_short Character Pleasantness in Malaysian Animated Cartoon Characters
title_full Character Pleasantness in Malaysian Animated Cartoon Characters
title_fullStr Character Pleasantness in Malaysian Animated Cartoon Characters
title_full_unstemmed Character Pleasantness in Malaysian Animated Cartoon Characters
title_sort character pleasantness in malaysian animated cartoon characters
publisher EDP Sciences
series SHS Web of Conferences
issn 2261-2424
publishDate 2018-01-01
description Current global trends have proved the creative industry to be one of the important sources of economic growth among developed countries. Creativity and its importance for Malaysia have made it imperative for any business organization to use creativity in a range of ways including multimedia content and animation. Malaysian animation viewers are rapidly influenced by digital media entertainment. The rise of such entertainment tends to drive them away from understanding what lies behind it that affect their emotion and thoughts. Therefore, the focus of this paper is to look into the experiences of “pleasantness” in viewer’s emotions that stimulate the perception of pleasure when watching Malaysian animated cartoon characters. A descriptive and One-Way Anova will be implemented in this study to examine the design aesthetics and perception from the animation viewers that affects the psychological experiences in emotions that determines the pleasantness feeling. Overall, the results indicate that perceived pleasantness on Malaysian animated cartoon characters did not differ between age and gender. We believe this finding will benefit the creative content creators and help them to understand more about local animation viewers.
url https://doi.org/10.1051/shsconf/20185302004
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