The relationship between customer value co-creation behavior, satisfaction and loyalty in healthcare industry

The study aims to investigate the relationship between customer value co-creation behavior, satisfaction and loyalty in healthcare industry. Value co-creation behavior is defined customer participation behavior, which refers to required (in-role) behavior necessary f...

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Bibliographic Details
Main Authors:	Nguyễn Ngọc Duy Phương, Lê Đình Minh Trí, Võ Tường Huân, Trần Quốc Cường, Trịnh Thị Thùy Dương
Format:	Article
Language:	Vietnamese
Published:	TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2021-01-01
Series:	Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:	hành vi đồng tạo sinh giá trị sự hài lòng khách hàng lòng trung thành bệnh viện
Online Access:	https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1329

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https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1329

The relationship between customer value co-creation behavior, satisfaction and loyalty in healthcare industry

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