Evolution of the Digital Society Reveals Balance between Viral and Mass Media Influence

Online social networks (OSNs) enable researchers to study the social universe at a previously unattainable scale. The worldwide impact and the necessity to sustain the rapid growth of OSNs emphasize the importance of unraveling the laws governing their evolution. Empirical results show that, unlike...

Full description

Bibliographic Details
Main Authors: Kaj-Kolja Kleineberg, Marián Boguñá
Format: Article
Language:English
Published: American Physical Society 2014-09-01
Series:Physical Review X
Online Access:http://doi.org/10.1103/PhysRevX.4.031046