The N1–N2–LPC Pattern in Processing Advertising Pictorial Metaphors: An ERP Study
We investigated what the temporal processing is of advertising pictorial metaphors. After presenting “a word of product” and “its advertising pictures,” the experiment instructed participants to make a follow-up true–false judgment considering what the picture intended to suggest. A repeated-measure...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2018-12-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2018.02566/full |