The N1–N2–LPC Pattern in Processing Advertising Pictorial Metaphors: An ERP Study

We investigated what the temporal processing is of advertising pictorial metaphors. After presenting “a word of product” and “its advertising pictures,” the experiment instructed participants to make a follow-up true–false judgment considering what the picture intended to suggest. A repeated-measure...

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Bibliographic Details
Main Authors: Shuo Cao, Yanzhang Wang, Hongjun Chen, Huili Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-12-01
Series:Frontiers in Psychology
Subjects:
ERP
N1
N2
LPC
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2018.02566/full