THE ROLE OF EMPATHY, ANXIETY AND PERSONALITY IN PURCHASING DECISIONS CAUSED BY ADVERTISING
Today's trend in marketing research takes little into account the role of enduring personality traits and momentary emotional influence in customer decisions. This research is looking for an answer to the fact that consumers who, by their own admission, consider advertising to be an important f...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2020-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2020/n1/036.pdf |