PUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT
This research aims to formulate public relations strategy in brand building the most appropriate image applied by the hotel Movenpick Resort & Spa Jimbaran in order to take advantage opportunities and anticipate existing threats by utilizing power and anticipate shortcomings. This data retrieval...
Main Authors: | Rika Pratiwi, Ni Nyoman Sri Astuti, I Ketut Astawa |
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Format: | Article |
Language: | English |
Published: |
Politeknik Negeri Bali
2019-03-01
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Series: | Journal of Applied Sciences in Travel and Hospitality |
Subjects: | |
Online Access: | http://ojs.pnb.ac.id/index.php/JASTH/article/view/1300 |
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