ADVERTISING AND PROPAGANDA IN CONTEMPORARY SOCIETY: SIMILARITIES AND DIFFERENCES
Advertising is a form of communication that through the mobilizing power of words and images in the human consciousness, trying to seduce, influence and push anonymously consumer to an unnecessary over-consumption. Because in his approach, advertising uses various means of persuasion and influence,...
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| Format: | Article |
| Language: | fra |
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Romanian Foundation for Business Intelligence
2013-11-01
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| Series: | Management Intercultural |
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| Online Access: | http://seaopenresearch.eu/Journals/articles/MI_29_26.pdf |