Predicting customers' online word of mouth intention: The theory of planned behavior applied to understand youth Saudi social media behaviors
Word of mouth (WOM) is the oldest, yet still a very common form of marketing. Over the years, it has undergone under significant transformation as a result of the changing business strategies and rapid improvement in technology. Today, WOM has gained traction as a very effective and economic form of...
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| Format: | Article |
| Language: | English |
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Growing Science
2019-05-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol9/msl_2019_143.pdf |