Public Relations Strategy in Strengthening Brand Image at Alila Villas Uluwatu Bali

Public Relations Strategy in Strengthening Brand Image at Alila Villas Uluwatu Bali

This research aims to formulate the most appropriate public relations strategy as an option in strengthening brand image that can apply by Alila Villas Uluwatu to take advantage of the opportunities and anticipate the existing threats by utilizing the strength and anticipate shortcomings. Thus, it c...

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Bibliographic Details
Main Authors: I Gusti Ayu Diah Tantri, Ni Made Ernawati, Ni Nyoman Sri Astuti
Format: Article
Language:English
Published: Politeknik Negeri Bali 2020-09-01
Series:Journal of Applied Sciences in Travel and Hospitality
Subjects:
strategy
public relations
brand image
Online Access:http://ojs.pnb.ac.id/index.php/JASTH/article/view/1914

Internet

http://ojs.pnb.ac.id/index.php/JASTH/article/view/1914

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