Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling

Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling

Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to pr...

Full description

Bibliographic Details
Main Authors: María de los Ángeles Pérez-Sánchez, Zhuowei Tian, Almudena Barrientos-Báez, José Gómez-Galán, Hanliang Li
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Mathematics
Subjects:
Blockchain
models
structural equation modeling
social norm
communication
COVID-19
Online Access:https://www.mdpi.com/2227-7390/9/5/532

Internet

https://www.mdpi.com/2227-7390/9/5/532

Similar Items