Analysis of Marketing Mix Strategies in Increasing Room Revenue on Grand Inna Kuta Bali

Analysis of Marketing Mix Strategies in Increasing Room Revenue on Grand Inna Kuta Bali

This study discusses strategies in increasing revenue at Grand Inna Kuta with marketing mix. The purpose of this study was to analyze the strengths and weaknesses of the marketing strategies adopted by Grand Inna Kuta. The number of respondents used was 16 respondents, with a purposive sampling data...

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Bibliographic Details
Main Authors: Bibit Bintang Bithara, I Ketut Astawa, Nyoman Rajin Aryana, Made Ruki
Format: Article
Language:English
Published: Politeknik Negeri Bali 2020-09-01
Series:Journal of Applied Sciences in Travel and Hospitality
Subjects:
marketing mix
sales and marketing
swot analysis
room revenue
Online Access:http://ojs.pnb.ac.id/index.php/JASTH/article/view/2038

Internet

http://ojs.pnb.ac.id/index.php/JASTH/article/view/2038

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