The role of content marketing in enhancing customer loyalty: an empirical study on private hospitals in Saudi Arabia

Due to increasing competition in the private hospital sector in Saudi Arabia, the organizations need to adopt the new ways to foster the brand loyalty and repeated visits. In this context, content marketing may have pleasant effects on a business in terms of customer engagement, trust and loyalty. T...

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Bibliographic Details
Main Author: Ahmed Suhail Ajina
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2019-09-01
Series:Innovative Marketing
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/12513/IM_2019_03_Ajina.pdf