Recipes for Recovery: A Configurational Approach to Developing and Deploying Interorganisational Trust Recovery Solutions Following Service Failure
Trust has been described as "perhaps the single most powerful relationship marketing tool available to a company" (Berry, 1995, p. 242). When one party trusts the other, he or she is willing to risk dependence on the other to obtain a goal. Consequently, trust is a critical influence in th...
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| Format: | Others |
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Auckland University of Technology,
2020-05-06T23:56:07Z.
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| Online Access: | Get fulltext |