An empirical investigation of category-level effects of consumer factors on private label purchase
Private label brands have been examined in the literature for more than forty years (Narasimhan and Wilcox, 1998). Due to the rapid growth of private-label market share, researchers have looked into different influential factors in attempting to find out the reasons behind the success of these store...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Auckland University of Technology,
2008-04-18T01:18:52Z.
|
| Subjects: | |
| Online Access: | Get fulltext |