Exploring the influence of trust and culture on mobile payment adoption
The main purpose of this research is to explore how consumers form their trust and the influence of trust on mobile payment adoption from a risk and cultural perspective. We contextualise trust antecedents in a mobile payment context and examine how the characteristics of mobile service providers, t...
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| Format: | Others |
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Auckland University of Technology,
2013-07-08T21:45:41Z.
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| Online Access: | Get fulltext |