Strategic responses to digital disruption in the outbound wholesale travel industry: a New Zealand perspective
Tourism distribution has seen a shift from the traditional business-to-business (B2B) channels via intermediaries to direct business-to-consumer (B2C) distribution. Following the introduction of the World Wide Web in the 1990s, the new technology brought transparency to the market by allowing access...
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| Format: | Others |
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Auckland University of Technology,
2015-10-13T21:42:27Z.
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| Online Access: | Get fulltext |