Advocates and press agents : a Q-study of the perceived roles of public relations practioners in Indiana institutions of higher education
This study examined how the public relations function was perceived by top administrators as viewed by public relations directors (Phase 1), and how that perception compares with the "ideal" or preferred function as indicated by public relations within Indiana colleges and universities (Ph...
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| Format: | Others |
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2011
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| Online Access: | http://cardinalscholar.bsu.edu/handle/handle/184751 http://liblink.bsu.edu/uhtbin/catkey/864899 |