Be prepared : a case study of the Boy Scouts of America's "Youth Protection" campaign

The author conducted a case study for analysis of the Boy Scouts of America's (BSA) "Youth Protection" campaign, a social action campaign, developed to increase awareness and educate members on how to prevent, identify, and deal with child sexual abuse (Scoutmaster Handbook, 1990; &qu...

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Bibliographic Details
Main Author: Johnston, Corinne E.
Other Authors: Ball State University. Dept. of Journalism.
Format: Others
Published: 2011
Subjects:
Online Access:http://cardinalscholar.bsu.edu/handle/handle/185159
http://liblink.bsu.edu/uhtbin/catkey/941711