Developing product requirements through the voice of the customer and their link to product development : a Mustang study

Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2001. === Includes bibliographical references (leaves 94-95). === The move toward Customer-Driven Product Development is changing the way companies operate their business and is re-defining future products....

Full description

Bibliographic Details
Main Author: Mastronardi, Ronald J., 1971-
Other Authors: Drazen Prelec.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/29161