An Instrument Measuring Customer Value on the Basis of the Theory of Needs and Switching Behavior of Needs
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 91 === A majority of researchers has classified customer value dimensions based on data drawn from short-term observations. Among services marketing literature, however, few researcher derived customer value dimensions from the theory of needs. A literature revie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44614337928130845910 |