Fuzzy New Service Development Model—Based on Customer Values

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === The new service development (NSD) has become an important issue of how to take competitive advantage in many service industries. In this research, through the quality function deployment (QFD) process, tries to find the values the customers prefer to develop...

Full description

Bibliographic Details
Main Authors: Fang-I Liu, 劉芳怡
Other Authors: Tsuen-Ho Hsu
Format: Others
Language:en_US
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/94478415698618881017