Developing Customer Relationship Strategy of Department Stores with Fuzzy QFD Model

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 95 === For a long time, the customer relation benefit is always paid attention to of topic. The past research focused much in relations between customer relational benefits and customer satisfaction, commitment and loyalty, therefore, how should construct and devel...

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Bibliographic Details
Main Authors: Shu-yi Shen, 沈漱宜
Other Authors: Tsuen-Ho Hsu
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/85019337749343473464