A Study on Experience Value and Brand Equity of Multi-Touch Cellular Phone
碩士 === 國立臺南大學 === 科技管理研究所在職專班 === 98 === Under the intense market competition, less product differentiation, and more consumers’ selections, that an enterprise just provides perfect products cannot attract and satisfy consumers. Consumers’ needs have to be surveyed and satisfied concentratively. It...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93362614670956958179 |