A Study of Applying Project Management to Advertising Design Process

• Main Authors: Lee Shih Chuan, 黎士銓
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/16124721468849434857

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 100 === This study is to Business case M company corporate identity system design as an example, explore the corporate identity system design project management process, Corporate identification system design project management process put forward a set of characteristics of the food catering industry. Corporate identity system design project management process, In order to ensure the quality of the outcome of the project closed, You must do a good job control. Traditional project management only use two way, The actual cost and the plan cost, And not taking into account the factors of progress. The entire project process is to reflect the project's cost and progress control condition, And clear that the progress of the project and the cost of the actual situation of the project managers to improve the opportunity for the project to master. Must clear showing the progress of the project and the cost of the actual situation, to provide adequate message to assist the project manager to make the most profit project decision-making and reduce customer complaints, The whole project can be carried out smoothly and closed. The results of this study, after re-examine the flow of advertising design project, And proposed a system in line with the characteristics of the advertising design project management process mechanism, as the future related enterprises implementing advertising design project management reference.