How does trust affect the relationship between communication and interpersonal conflict in buyer-seller relationships? An uncertainty management perspective

博士 === 銘傳大學 === 企業管理學系博士班 === 102 === Facing some uncertainty in sales interaction, bidirectional communication can provide the buyer a conduit to seek information from salespersons and develop a common understanding of the message to reduce perceived uncertainty. According to uncertainty management...

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Bibliographic Details
Main Authors: Chung-Kuang Lin, 林重光
Other Authors: Kuang-Peng Hung
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/90839685919270939965