A Study on the Association among Internal Marketing, Customer Orientation and Business Performance in Industrial Companies
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === Recently, holistic marketing had become a broadly discussed managerial issue in both industrial and academical area; in which, internal marketing and customer orientation are most closely related to employees'' performance and business performan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39205426536691967692 |