Applying the S-O-R Model for Exploring the Impact Factors on Purchase Intention and Word-of-Mouth Communication in Social Commerce: A Case Study of Facebook Fan Page
碩士 === 國立虎尾科技大學 === 資訊管理系碩士班 === 105 === The rise of new social media channels during the last few years has offered fertile ground to provide a more convenient, immediate services, such as Facebook, Instagram, Twitter and so on. So that many companies use the social media to interact with consumers...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t895ay |