Going Real-Time in no time? : – en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
Background: Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large – both on corporate as well as individual behavior – has been the focus of many research papers. Personal use...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Institutionen för informatik och media
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-243148 |