The Effect of Knowledge of Online Security Risks on Consumer Decision Making in B2C E-Commerce
This dissertation research studied how different degrees of knowledge of online security risks affect B2C (business-to-consumer) e-commerce consumer decision making. Online information security risks, such as identity theft, have increasingly become a major factor inhibiting the potential growth of...
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| Format: | Others |
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NSUWorks
2010
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| Online Access: | http://nsuworks.nova.edu/gscis_etd/332 http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1331&context=gscis_etd |