Calibration of an Optimal Bidding Model for the Mobile Advertisement Markets
One goal of every business is to save money, and building strategies that work to minimize spending and maximize profit is key to the success of a company. Cidewalk is a mobile advertisement company that wished to implement an optimal bidding strategy to help reduce the company's cost and in tu...
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Digital WPI
2016
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| Online Access: | https://digitalcommons.wpi.edu/etd-theses/1332 https://digitalcommons.wpi.edu/cgi/viewcontent.cgi?article=2331&context=etd-theses |