Social presence for strategic health messages: An examination of state governments' use of Twitter to tackle the Covid-19 pandemic
Scholars investigated the role of social presence theory in numerous communication contexts. However, we have limited knowledge about the impact of social presence strategies on public attention during a pandemic. This study fills this gap by investigating the connections between social presence str...
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| Format: | Article |
| Language: | English |
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Elsevier Ltd
2022
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| Online Access: | View Fulltext in Publisher |