A Real-Time Bidding Gamification Service of Retailer Digital Transformation
Real-time bidding (RTB), which holds bids for advertisers to choose when and where to display their advertisements with desired budgets, is one way to improve effectiveness. We proposed supply side platform (SSP) and demand side platform (DSP) to integrate supplier side and demand side as solution....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |