Tourism Augmented reality 1 Backward elimination 1 Brand awareness 1 Branding 1 Critical realism 1 Cultural heritage 1 Culture 1 DVF model 1 Destination management 1 Destination management organisation 1 E-learning 1 Edutainment 1 Experience 1 Experience accumulation 1 Experience creation 1 Experienced tourist 1 Gamification 1 Generation Y 1 Germany 1 Human-centred design 1 Indonesia 1 Mascot 1 Mixed methods 1 Mobile app design 1 Mobile augmented reality 1 Model development 1 Multiple linear regression analysis 1 Networks 1 New Zealand 1