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  1. 1
    Identification and Comparison of Requirements Placed on Brand Managers
    by Zuzana Wroblowská
    Published 2016-09-01
    “... of the actual research project confirmed a fundamental need of excellent communication skills (69.6%), a high...”
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    Article
  2. 2
    Identification and Comparison of Requirements Imposed on Brand Managers: Cross-National Study in the U.S.A. and in the Czech Republic
    by Zuzana Wroblowská
    Published 2017-11-01
    “... of the actual research project confirmed the fundamental need for excellent communication skills (69.0...”
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    Article
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