Showing 1 - 2 results of 2 for search '"brand crisis management"', query time: 0.84s Refine Results
  1. 1
    Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending
    by Sharpe Stacey
    Published 2021-08-01
    Subjects: “...brand crisis management...”
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    Article
  2. 2
    Brand crisis response strategies: a typologies continuum
    by Bich Ngoc Do, Tuan Phong Nham
    Published 2021-04-01
    Subjects: “...brand crisis management...”
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    Article
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