Methodology of a marketing research of Internet users

Strengthening of a trend of development in Russia of internet marketing and, as a result, increase of relevance of carrying out highly professional marketing researches in the web environment has been considered. The article is aimed at identification of methodological specifics of a marketing resea...

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Bibliographic Details
Main Author: I. Yu. Alexandrova
Format: Article
Language:Russian
Published: State University of Management 2019-05-01
Series:E-Management
Subjects:
Online Access:https://e-management.guu.ru/jour/article/view/23