eWOM dan Trust sebagai Prediktor terhadap Purchase Intention: Brand Image sebagai Variabel Mediasi
Purchase Intention is an evaluation stage where consumers describe the preferences between brands within a choice and allow it to be able to present an intention in making a purchase of the brand that is most in demand. Purchase Intention is very important for a brand because it can describe the imp...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Tarumanagara
2020-11-01
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| Series: | Jurnal Komunikasi |
| Subjects: | |
| Online Access: | https://journal.untar.ac.id/index.php/komunikasi/article/view/7760 |