'Vote system' and 'SMS premium rate', their characteristics and application possibilities for scientific research of public opinion

Both techniques are based on the use of telephone as an instrument of interpersonal communication and any of mass media, mostly electronic (television, radio). They have not appeared with purpose of researching public opinion, but firstly for commercial purposes. A discussion in studio the show as a...

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Bibliographic Details
Main Author: Šuvaković Uroš
Format: Article
Language:English
Published: Faculty of Philosophy, Kosovska Mitrovica 2007-01-01
Series:Zbornik Radova Filozofskog Fakulteta u Prištini
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2007/0354-32930737479S.pdf